This site is owned and operated by
Surefast Mortgage. Your privacy on the Internet is of the utmost importance
to us. At Surefast Mortgage, we want to make your experience online satisfying and
safe.
Because we gather certain types of
information about our users, we feel you should fully understand our
policy and the terms and conditions surrounding the capture and use of
that information. This privacy statement discloses what information we
gather and how we use it.
INFORMATION SUREFAST MORTGAGE GATHERS AND
TRACKS
Surefast Mortgage gathers two types of
information about users:
Information that users provide
through optional, voluntary submissions. These are voluntary
submissions to receive our electronic newsletters, to participate in
our message boards or forums, to email a friend, and from
participation in polls and surveys:
Information Surefast Mortgage gathers
through aggregated tracking information derived mainly by tallying
page views throughout our sites. This information allows us to
better tailor our content to readers' needs and to help our
advertisers and sponsors better understand the demographics of our
audience. Because Surefast Mortgage derives its revenue mainly from sponsorships
and advertising, providing such aggregated demographic data is
essential to keeping our service free to users. Under no
circumstances does Surefast Mortgage divulge any information about an
individual user to a third party.
Surefast Mortgage Gathers User Information In
The Following Processes:
Optional Voluntary Information
We offer the following free services,
which require some type of voluntary submission of personal information
by users:
Privacy Policy
1. Electronic newsletters policy
(Dispatches)
We will offer a free electronic
newsletter to users. Surefast Mortgage gathers the email addresses of users who
voluntarily subscribe. Users may remove themselves from this mailing
list by following the link provided in every newsletter that points
users to the subscription management page. Users can also subscribe to
the newsletters at the time of registration.
2. Message boards/forums policy
Users of the site's Message Boards and
Forums must register separately for these services (both are free of
charge) in order to post messages, although they needn't register to
visit the site. During registration the user is required to supply a
username, password, and email address.
3. "E-mail this to a friend" policy
Our site users can choose to
electronically forward a link, page, or documents to someone else by
clicking "e-mail this to a friend". The user must provide their email
address, as well as that of the recipient. This information is used only
in the case of transmission errors and, of course, to let the recipient
know who sent the email. The information is not used for any other
purpose.
4. Polling
We may offer interactive polls to
users so they can easily share their opinions with other users and see
what our audience thinks about important issues. Opinions or other
responses to polls are aggregated and are not identifiable to any
particular user. Surefast Mortgage may use a system to "tag" users after they
have voted, so they can vote only once on a particular question. This
tag is not correlated with information about individual users.
5. Surveys
Surefast Mortgage may occasionally conduct
user surveys to better target our content to our audience. We sometimes
share the aggregated demographic information in these surveys with our
sponsors, advertisers and partners. We never share any of this
information about specific individuals with any third party.
Information
Children
Consistent with the Federal Children's
Online Privacy Protection Act of 1998 (COPPA), we will never knowingly
request personally identifiable information from anyone under the age of
13 without requesting parental consent.
Usage tracking
Surefast Mortgage tracks user traffic patterns
throughout all of our sites. However, we do not correlate this
information with data about individual users. Surefast Mortgage does break down
overall usage statistics according to a user's domain name, browser
type, and MIME type by reading this information from the browser string
(information contained in every user's browser).
Surefast Mortgage sometimes tracks and
catalogs the search terms that users enter in our Search function, but
this tracking is never associated with individual users. We use tracking
information to determine which areas of our sites users like and don't
like based on traffic to those areas. We do not track what individual
users read, but rather how well each page performs overall. This helps
us continue to build a better service for you.
Cookies
We may place a text file called a
"cookie" in the browser files of your computer. The cookie itself does
not contain Personal Information although it will enable us to relate
your use of this site to information that you have specifically and
knowingly provided. But the only personal information a cookie can
contain is information you supply yourself. A cookie can't read data off
your hard disk or read cookie files created by other sites. Surefast Mortgage
uses cookies to track user traffic patterns (as described above). Our
advertising system delivers a one-time cookie to better track ad
impressions and click rates.
You can refuse cookies by turning them
off in your browser. If you've set your browser to warn you before
accepting cookies, you will receive the warning message with each
cookie. You do not need to have cookies turned on to use this site.
However, you do need cookies to participate actively in message boards,
forums, polling and surveys.
Privacy Policy Use
How the information you gather is
used if relevant.
USE OF INFORMATION
Surefast Mortgage uses any information
voluntarily given by our users to enhance their experience in our
network of sites, whether to provide interactive or personalized
elements on the sites or to better prepare future content based on the
interests of our users.
As stated above, we use information
that users voluntarily provide in order to send out electronic
newsletters and to enable users to participate in polls, surveys,
message boards, and forums. We send out newsletters to subscribers on a
regular schedule (depending on the newsletter), and occasionally send
out special editions when we think subscribers might be particularly
interested in something we are doing. Surefast Mortgage never shares newsletter
mailing lists with any third parties, including advertisers, sponsors or
partners.
When we use tracking information to
determine which areas of our sites users like and don't like based on
traffic to those areas. We do not track what individual users read, but
rather how well each page performs overall. This helps us continue to
build a better service for you. We track search terms entered in Search
function as one of many measures of what interests our users. But we
don't track which terms a particular user enters.
Surefast Mortgage creates aggregate reports
on user demographics and traffic patterns for advertisers, sponsors and
partners. This allows our advertisers to advertise more effectively, and
allows our users to receive advertisements that are pertinent to their
needs. Because we don't track the usage patterns of individual users, an
advertiser or sponsor will never know that a specific user clicked their
ad. We will not disclose any information about any individual user
except to comply with applicable law or valid legal process or to
protect the personal safety of our users or the public.
SHARING OF THE INFORMATION
Surefast Mortgage uses the above-described
information to tailor our content to suit your needs and help our
advertisers better understand our audience's demographics. This is
essential to keeping our service free. We will not share information
about individual users with any third party, except to comply with
applicable law or valid legal process or to protect the personal safety
of our users or the public.
SECURITY
Surefast Mortgage operates secure data
networks protected by industry standard firewall and password protection
systems. Our security and privacy policies are periodically reviewed and
enhanced as necessary and only authorized individuals have access to the
information provided by our customers.
OPT-OUT POLICY
We give users options wherever
necessary and practical. Such choices include:
Opting not to register to
receive our electronic newsletters.
Opting not to participate in
certain interactive areas, which completely alleviates the need to
gather any personally identifiable information from our users
YOUR CONSENT
By using this site, you consent to the
collection and use of this information by Surefast Mortgage. If we decide to
change our privacy policy, we will post those changes on this page so
that you are always aware of what information we collect, how we use it,
and under what circumstances we disclose it.